Originally featured in Key Biscayne Magazine:
Banking clients have questions about how to make their money work best for them; Amerant Bank has solutions. Renowned for offering a comprehensive suite of local and international banking services, backed by a team of experienced professionals, Amerant Bank is continually improving. New initiatives include a “Deposit First Focus,” enhancing their already superior customer service experience to make banking at Amerant easy, reviewing existing and evaluating new lines of business and geographies, significantly improving operational efficiency, improving brand awareness, integrating ESG into their DNA, and attracting, retaining, as well as recognizing and rewarding team members. This includes the addition of Pedro Parra’s decades of banking knowledge — combining his experience and insight with the International Business divisions.
Amerant Bank remains steadfast in its commitment to its international clientele, providing a comprehensive suite of banking, investments, and trust services. “It’s always amazing and satisfying when you help a customer achieve a goal,” says Pedro Parra, Head of International Banking. “For international clients, you are not only their banker, but also their friend and go-to person for any particular need, whether that is buying a second home or paying college tuition for their children.”
Born in Caracas, Venezuela, Parra was raised between Caracas and Weston, Florida. A law graduate with 22 years in banking, he has two passions: airplanes and customer service. One of the 2023 initiatives is to deliver a superior customer experience that makes banking with Amerant easy. “We are continuously looking at customer experience and ways to improve it,” he says. This aligns well with another key initiative: attracting, retaining, developing, recognizing, and rewarding our team members. “We want the best team members to generate new business; grow existing business; and provide excellent customer service,” he continues. “We are active in new talent search.”
This, in turn, places the bank in a strong position to achieve its “Deposit First Focus” by catering to an international clientele that considers Miami a top destination. “Miami is well-known as the Capital of Latin America; being in the city provides a tremendous opportunity to serve international individuals looking to save and invest their wealth, while diversifying the risk from their home country,” he says. “We want Amerant to be the bank of choice for those international individuals looking to diversify their savings and wealth — that is why we work hard every day to provide outstanding customer service and banking solutions to those international folks.”
To date, his greatest accomplishment is building an international team that clearly understands the needs and wants of the international clientele and has the ability to offer products and services that cater to them. “Amerant’s continued commitment is to our international clientele and the vast offerings that extend not only to banking services, but to investments and trust.” With Amerant, you’re not just making a deposit; you’re making an investment in the future. amerantbank.com.
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