Sub-brands

Private Client

Amerant Private Client

Premier Experience, Unparalleled Service.

Our mission is to provide an unmatched experience that goes beyond private banking. Protecting and growing your wealth is of the utmost priority – allowing you to focus on what matters most. We’re here for where you are in life and where you want to go. Thank you for choosing Amerant Private Client.

Logo Lockup

The logo lockup is the most common expression of the Amerant Private Client identity. The balance of the lockup should not be altered. It is important to keep both versions for versatility with backgrounds.

Orange


RGB 0 0 0
HEX E35205
CMYK 0 76 100 0

Black


RGB 0 0 0
HEX 000000
CMYK 0 0 0 100


Brand Versions


Color Palette

Black

RGB 0 0 0
HEX 000000
CMYK 0 0 0 100

Darkest Gray

RGB 39 37 31
HEX 27251F
CMYK 0 5 21 85

Dark Gray

Pantone® 424 C
RGB 102 102 102
HEX 666666
CMYK 0 0 0 70

Light Gray

Pantone® 663 C
RGB 237 237 237
HEX EDEDED
CMYK 0 0 0 10

Amerant Orange

Pantone® 166 C
RGB 227 82 5
HEX E35205
CMYK 0 76 100 0


Typography

Source Serif Pro is our primary headline typeface family and can be used in most cases, with the regular version being used for headers and titles.


Lato is our secondary typeface should be used on subheads, captions, full quotes, infographics, and other small blocks of text that add information to the primary level of text. For copy-heavy documents, such as articles and reports, use Marine Regular for better legibility.

Verdana is approved for corporate use (Slide presentations, corporate mailings, etc.). This typeface should be used since it is found in all computers by default.


Photography


Illustrations


Infographics

Sub-brands

Preferred

Amerant Preferred

Personalized Service, Exceptional Benefits.

Personalized service drives Amerant Preferred Banking. The relationships Amerant Preferred customers enjoy with our relationship managers go beyond being merely personal — they rise to the level of collaborative partnerships.

Logo Lockup

The logo lockup is the most common expression of the Amerant Preferred identity. The balance of the lockup should not be altered. It is important to keep both versions for versatility with backgrounds.

Orange


RGB 0 0 0
HEX E35205
CMYK 0 76 100 0

Black


RGB 0 0 0
HEX 000000
CMYK 0 0 0 100


Brand Versions


Color Palette

White

RGB 255 255 255
HEX FFFFFF
CMYK 0 0 0 0

Amerant Orange

Pantone® 166 C
RGB 227 82 5
HEX E35205
CMYK 0 76 100 0

Dark Gray

Pantone® 424 C
RGB 102 102 102
HEX 666666
CMYK 0 0 0 70

Black

RGB 0 0 0
HEX 000000
CMYK 0 0 0 100


Typography

Sentinel is our primary headline typeface family and can be used in most cases, with the regular version being used for headers and titles.


Marine is our secondary typeface should be used on subheads, captions, full quotes, infographics, and other small blocks of text that add information to the primary level of text. For copy-heavy documents, such as articles and reports, use Marine Regular for better legibility.

Trebutchet MS is the alternative for web safe usage instead of Sentinel.


Titillium Web is the alternative for web safe usage instead of Marine.

Verdana is approved for corporate use (Slide presentations, corporate mailings, etc.). This typeface should be used since it is found in all computers by default.


Illustrations


Infographics

Amerant Brand Center

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