West Palm Beach’s financial scene is evolving, and Amerant Bank is positioning itself at the forefront with a personalized approach to banking that goes beyond traditional financial services. Andrew Moreno, Senior Vice President of Private Banking at Amerant Bank, recently sat down with WPTV’s Sunshine Spotlight at the bank’s new West Palm Beach banking center in CityPlace to discuss how the institution is revolutionizing financial services for the community.
Beyond One-Size-Fits-All Banking Solutions
In an era where many financial institutions rely on standardized products and automated services, Amerant Bank is taking a different approach.
“Finances don’t have a one-size-fits-all solution—everyone has different needs,” Moreno explained during the interview. “We take the time to understand the full financial picture, their business goals, personal needs, their legacy, and build solutions around that.”
This methodology represents a significant shift in how banking services are delivered in South Florida, particularly in markets like West Palm Beach where both established families and new entrepreneurs are seeking sophisticated financial guidance.
Comprehensive Services Under One Roof
One of the most distinctive aspects of Amerant Bank’s West Palm Beach location is the breadth of services available locally. When asked about meeting the diverse needs of small business owners and individuals managing personal finances, Moreno highlighted the bank’s integrated approach.
“We have personal, business and commercial, private wealth managers, and professional bankers all here locally,” he noted. “That’s a huge benefit to our clientele and the West Palm Beach community.”
This localized, full-service model addresses a common frustration many clients experience with larger financial institutions—the fragmentation of services across different departments, cities, or even states.
The Local Advantage in Private Banking
What truly differentiates Amerant Bank from larger competitors is the emphasis on personal connection combined with local decision-making authority. Moreno explained that many large banks operate with segmented structures where portfolio managers might be located in different cities and credit decisions are made remotely.
“We have our teams here locally that can provide the services that each individual client may need,” Moreno emphasized. This local presence means faster response times, better understanding of regional market dynamics, and more personalized attention to each client’s unique circumstances.
Understanding West Palm Beach’s Unique Market
As a native of the area, Moreno brings invaluable perspective on West Palm Beach’s distinctive financial landscape. “West Palm Beach is such a unique market with long-lasting family roots and a big wave of new business and entrepreneurs coming in,” he observed.
This dual nature of the market—balancing established, multigenerational wealth with an influx of new business owners and entrepreneurs—requires a banking partner that can navigate both traditional wealth management and innovative business financing solutions.
Big Bank Capabilities, Small Bank Feel
Perhaps the most compelling value proposition Amerant Bank offers is what Moreno describes as “big bank capability with a small bank feel.” This combination addresses a critical gap in the financial services market where clients often must choose between the resources of a large institution or the personalized service of a smaller bank.
“We do anything from customized lending and financial planning,” Moreno explained. “Clients want that combination of capability and connection, and we do a great job of providing it.”
Comprehensive Financial Planning Services
The services available at Amerant Bank’s West Palm Beach location extend far beyond basic checking and savings accounts. The institution handles:
- Complex lending needs customized to unique business and personal situations
- Estate planning services for wealth preservation and legacy building
- Retirement planning customized to individual goals and timelines
- Business banking solutions for entrepreneurs and established companies
- Wealth management with dedicated private banking professionals
- Commercial lending with local decision-making authority
Meeting the Needs of a Growing Community
The opening of the CityPlace banking center comes at a pivotal time for West Palm Beach. The city is experiencing unprecedented growth, with new businesses launching, established companies relocating, and individuals seeking the lifestyle and tax advantages South Florida offers.
This growth brings both opportunities and challenges. Business owners need banking partners who understand their industries and can provide flexible financing solutions. Families require wealth management services that consider both current needs and future generations. Entrepreneurs seek institutions that can grow with them as their businesses scale.
The Value of Local Expertise
Moreno’s perspective as a West Palm Beach native adds another dimension to the service Amerant Bank provides. Understanding the local market isn’t just about knowing neighborhoods and property values—it’s about understanding the community’s character, business ecosystem, and long-term trajectory.
“What I find great about Amerant Bank is we can serve all clients,” Moreno said, highlighting the institution’s flexibility and comprehensive capabilities.
A New Era of Banking in West Palm Beach
The opening of Amerant Bank’s CityPlace location represents more than just another banking option for West Palm Beach residents and businesses. It signals a shift toward more personalized, locally-focused financial services that combine the sophistication and resources of a major financial institution with the accessibility and personal touch of a community bank.
For individuals and businesses in West Palm Beach seeking a banking partner that takes time to understand their complete financial picture and can deliver customized solutions backed by substantial resources, Amerant Bank’s approach offers a compelling alternative to traditional banking relationships.
As the West Palm Beach market continues to evolve, the need for financial institutions that can adapt to diverse client needs while maintaining personal connections will only grow. With local leadership, comprehensive services, and a commitment to personalized solutions, Amerant Bank is positioning itself as a key player in the community’s financial future.
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