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Sam Francois and Julia Aguilar interview
Personal Finances

Amerant Bank Leaders Share Financial Insights and Community Impact Vision for Tampa Bay

Amerant Bank Leaders Share Financial Insights and Community Impact Vision for Tampa Bay


In an insightful conversation with 10 Tampa Bay, Amerant Bank executives revealed their approach to personal finance education and community engagement. Sam Francois, Senior Vice President and Head of Marketing, along with Julia Aguilar, First Vice President and Regional Sales Manager, discussed how the financial institution is working to demystify budgeting while strengthening local communities through service and partnerships.


Making Personal Finance Less Intimidating for Tampa Residents


“Budgeting is something that is daunting to a lot of people,” noted Francois during the interview. “Looking at your own finances can be daunting, and we seek to take away the mystique from it.”


This commitment to financial accessibility extends beyond individual conversations with clients. Amerant Bank maintains a comprehensive resource library on their website with numerous articles dedicated to budgeting fundamentals and saving strategies tailored for different life stages and financial goals.


Practical Tools for Financial Growth


Amerant’s approach centers on creating predictable pathways to financial security. “For Amerant Bank, we aim for predictability in financial growth,” explained Francois. “Whether you are saving for tomorrow or for your kid’s education, we provide products and services that allow you to get there.”
The bank has invested significantly in technology solutions that empower customers to take control of their financial future. Their online banking platform includes robust personal finance tools that help clients:
• Monitor spending patterns across accounts
• Identify savings opportunities
• Create realistic monthly budgets
• Track progress toward financial goals
• Visualize long-term financial growth

Sam Francois, SVP and Head of Marketing, and Julia Aguilar, FFVP and Regional Sales Manager on 10TampaBay


Community-Centered Banking Philosophy


What distinguishes Amerant Bank in the competitive financial services domain their dedication to community integration. This philosophy influences everything from hiring practices to product development.


“We try to be rooted in the communities that we serve,” shared Aguilar. “From our relationship managers and team members to the products we offer – we try to embed ourselves in the community and provide services that are of benefit.”


Financial Solutions for Every Life Stage

Amerant’s product suite reflects their understanding that financial needs evolve throughout a customer’s lifetime. Their offerings range from Value Checking and Student Checking accounts for those just beginning their financial journey to sophisticated business banking solutions for established enterprises looking to expand.


“We focus on the approach and one-on-one interaction,” Aguilar emphasized, highlighting how personalized service remains central to their business model despite technological advances. This balanced approach ensures clients receive both innovative tools and human guidance tailored to their unique circumstances.


Making a Difference Beyond Banking


Corporate social responsibility isn’t just a buzzword at Amerant Bank—it’s a core value demonstrated through measurable action. In 2024 alone, Amerant team members contributed over 500 hours of volunteer work to various causes throughout Florida.


The bank encourages leadership beyond its walls as well. “Our team members have the opportunity to serve on the boards of several foundations,” noted Aguilar, explaining how this deeper involvement helps Amerant better understand and address community needs.


Strategic Community Partnerships


Amerant Bank’s partnership with the Tampa Bay Rays exemplifies their strategic approach to community engagement. “We have found that associating with a prestigious organization like the Tampa Bay Rays is significant because they do a lot for the community, and we believe in the same, whether charitable work or donations,” shared Francois.


This alignment of values creates powerful synergies that amplify impact. “We think we can achieve a lot together,” he added, pointing to the multiplied effect of collaborative community initiatives.


Financial Empowerment as a Pathway to Community Strength


The executives’ conversation with 10 Tampa Bay revealed a fundamental belief that financial education and empowerment create ripple effects throughout the entire community. By helping individuals and businesses achieve greater financial stability, Amerant Bank contributes to a more resilient local economy.


Their integrated approach—combining technological solutions, personalized service, and community involvement—positions Amerant Bank as more than just a financial institution. They’ve established themselves as a partner in Tampa Bay’s continued growth and prosperity.


For residents interested in learning more about personal finance or businesses seeking growth opportunities, Amerant Bank’s resources and community-centered services offer valuable support navigating today’s complex financial world. To explore Amerant Bank’s financial education resources or learn more about their community initiatives, visit amerantbank.com

Author
Editorial Team
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