{"id":280,"date":"2018-10-24T15:23:00","date_gmt":"2018-10-24T19:23:00","guid":{"rendered":"https:\/\/www.amerantbank.com\/newsroom\/?p=280"},"modified":"2022-01-26T23:06:40","modified_gmt":"2022-01-27T04:06:40","slug":"mercantil-bank-holding-corporation-adopts-new-brand","status":"publish","type":"post","link":"https:\/\/www.amerantbank.com\/newsroom\/corporate\/mercantil-bank-holding-corporation-adopts-new-brand\/","title":{"rendered":"Mercantil Bank Holding Corporation Adopts New Brand"},"content":{"rendered":"\n

Coral Gables, Florida<\/strong> \u2013 Mercantil Bank Holding Corporation (NASDAQ: AMTB and AMTBB) (the \u201cCompany\u201d) has announced a new brand identity for its businesses, cementing another step in its long-term vision for exceptional customer service and profitable growth as an independent organization in its South Florida, Greater Houston, and New York City markets. The Company\u2019s principal subsidiaries have adopted the following name and logo:<\/p>\n\n\n\n

\u201cWe are fully focused on the needs of today\u2019s customers and wanted our brand to be a powerful word that is easy to pronounce and remember, said Millar Wilson, CEO. \u201cOur new name reflects our heritage and experience, while strengthening our commitment to serving our markets and our valued domestic and international customers with an innovative and comprehensive range of financial services.\u201d<\/p>\n\n\n\n

Amerant\u2019s identity is strong, yet approachable. It represents the human side of the brand and the Bank\u2019s focus on its various stakeholders. With this new brand, the organization wants to be as close as possible to its customers, with personal service tailored to their needs and preferences. This fresh identity demonstrates the forward thinking that will propel the Company to greater distinction.<\/p>\n\n\n\n

The Company will use the Amerant brand and will officially change its corporate name at its annual shareholders\u2019 meeting in 2019. The Amerant brand will be used throughout the Company and will be implemented over the coming months in communications, products, signs and services.<\/p>\n\n\n\n

The Company is a bank holding company headquartered in Coral Gables, Florida. The Company operates through its subsidiaries, Amerant Bank, N.A. (the \u201cBank\u201d), Amerant Investments, Inc. and Amerant Trust, N.A. The Company provides individuals and businesses in the U.S., as well as select international clients, with deposit, credit and wealth management services. The Bank, which has operated for almost 40 years, is the largest community bank headquartered in Florida. Amerant Bank operates 23 banking centers \u2013 15 in South Florida and 8 in the Houston, Texas area, as well as a commercial real estate loan production office in New York City. The Company\u2019s Class A common stock and Class B common stock formerly traded under the symbols \u201cMBNAA\u201d and \u201cMBNAB,\u201d respectively.<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

CONTACTS:<\/strong>
Investors
InvestorRelations@mercantilcb.com<\/a>
(305) 460-8728<\/p>\n\n\n\n

Media
media@mercantilcb.com<\/a>
(305) 441-8414<\/p>\n","protected":false},"excerpt":{"rendered":"

Businesses to Operate as AMERANT<\/p>\n","protected":false},"author":6,"featured_media":269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-corporate","9":"with-featured-image"},"acf":[],"yoast_head":"\nMercantil Bank Holding Corporation Adopts New Brand - Amerant Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.amerantbank.com\/newsroom\/corporate\/mercantil-bank-holding-corporation-adopts-new-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercantil Bank Holding Corporation Adopts New Brand - 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