{"id":19064,"date":"2015-05-20T12:23:43","date_gmt":"2015-05-20T12:23:43","guid":{"rendered":"https:\/\/undsgn.com\/uncode\/?page_id=19064"},"modified":"2026-04-08T15:10:12","modified_gmt":"2026-04-08T19:10:12","slug":"classic-studio","status":"publish","type":"page","link":"https:\/\/www.amerantbank.com\/brandcenter\/","title":{"rendered":"Home &#8211; The basics"},"content":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;53&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;104542&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;1&#8243; column_width_percent=&#8221;83&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;119920&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;358240&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-586109&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;204280&#8243;]Amerant Brand Center[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;fontsize-185318&#8243; uncode_shortcode_id=&#8221;159991&#8243;]A place where<\/p>\n<p>you find <span class=\"split-word uncode-rotating-span uncode-rotating-text-start\" data-text=\"resources.|inspiration.|tools.|answers.\" data-fx=\"zoom\">&nbsp;<\/span><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\"><span class=\"split-char char92\">a<\/span><span class=\"split-char char93\">n<\/span><span class=\"split-char char94\">s<\/span><span class=\"split-char char95\">w<\/span><span class=\"split-char char96\">e<\/span><span class=\"split-char char97\">r<\/span><span class=\"split-char char98\">s<\/span><span class=\"split-char char99\">.<\/span><\/span><\/span><\/span><span class=\"split-word uncode-rotating-span uncode-rotating-text-end\">&nbsp;<\/span>[\/vc_custom_heading][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;428855&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#introduction&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_image=&#8221;104438&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;253555&#8243; mobile_height=&#8221;320&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;589352&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;114812&#8243; text_color_type=&#8221;uncode-palette&#8221;]Welcome to Brand Center[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-nhtu&#8221; uncode_shortcode_id=&#8221;198703&#8243; text_color_type=&#8221;uncode-palette&#8221;]The Amerant Bank brand center exists to help media and partners effectively communicate &#8211; from a visual perspective, all things Amerant. The center establishes guidelines for the proper usage of all brand related items, as well as creative asset versions for different applications. While it primarily offers visual tools and guidelines, we hope it also inspires and informs throughout the creative process.<\/p>\n<p>These foundational guidelines have the mission of establishing consistency with the brand and identity at all times of use. They have been designed based on different needs partners and media may have with a focus of consistency in use.<\/p>\n<p>Usage of this guide allows everyone to have first-hand experience of the Amerant Bank brand.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;165531&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#mission&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;792335&#8243; mobile_height=&#8221;320&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;143791&#8243; text_color_type=&#8221;uncode-palette&#8221;]Our Mission[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-nhtu&#8221; uncode_shortcode_id=&#8221;787574&#8243; text_color_type=&#8221;uncode-palette&#8221;]To provide our customers with the products, services and advice they need to achieve financial success, through our diverse, inclusive and motivated team that is personally involved with the communities we serve, all of which result in increased shareholder value.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;880808&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;174309&#8243; text_color_type=&#8221;uncode-palette&#8221;]Our Vision[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;169244&#8243; text_color_type=&#8221;uncode-palette&#8221;]To be the Bank of choice in the markets we serve.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243; top_divider=&#8221;gradient&#8221; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;&#8221; shape_bottom_height=&#8221;150&#8243; shape_bottom_color=&#8221;color-nhtu&#8221; shape_bottom_opacity=&#8221;17&#8243; shape_bottom_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;108966&#8243; shape_bottom_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#our-precepts&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;255111&#8243; text_color_type=&#8221;uncode-palette&#8221;]Our Precepts[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; space_reduced=&#8221;yes&#8221; title_aligned_icon=&#8221;yes&#8221; icon=&#8221;fa fa-check&#8221; icon_image=&#8221;104301&#8243; icon_color=&#8221;accent&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; add_margin=&#8221;yes&#8221; title=&#8221;Providing the Customer with the right products, services, and advice to meet their needs.&#8221; link=&#8221;|||&#8221; uncode_shortcode_id=&#8221;203736&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; space_reduced=&#8221;yes&#8221; title_aligned_icon=&#8221;yes&#8221; icon=&#8221;fa fa-heart&#8221; icon_image=&#8221;104301&#8243; icon_color=&#8221;accent&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; add_margin=&#8221;yes&#8221; title=&#8221;Treating everyone as we expect to be treated.&#8221; link=&#8221;|||&#8221; uncode_shortcode_id=&#8221;463449&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/4&#8243; link_to=&#8221;|||&#8221;][vc_icon position=&#8221;left&#8221; space_reduced=&#8221;yes&#8221; title_aligned_icon=&#8221;yes&#8221; icon=&#8221;fa fa-flag&#8221; icon_image=&#8221;104301&#8243; icon_color=&#8221;accent&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; add_margin=&#8221;yes&#8221; title=&#8221;Being leaders in innovation, quality, efficiency, and customer satisfaction.&#8221; link=&#8221;|||&#8221; uncode_shortcode_id=&#8221;155946&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; space_reduced=&#8221;yes&#8221; title_aligned_icon=&#8221;yes&#8221; icon=&#8221;fa fa-trophy&#8221; icon_image=&#8221;104301&#8243; icon_color=&#8221;accent&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; link=&#8221;|||&#8221; uncode_shortcode_id=&#8221;179395&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;Consistently exceed expectations (going above and beyond).&#8221;][\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; space_reduced=&#8221;yes&#8221; title_aligned_icon=&#8221;yes&#8221; icon=&#8221;fa fa-group&#8221; icon_image=&#8221;104301&#8243; icon_color=&#8221;accent&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; add_margin=&#8221;yes&#8221; title=&#8221;Promoting a diverse and inclusive work environment where every person is given the encouragement, support, and opportunity to be successful.&#8221; link=&#8221;|||&#8221; uncode_shortcode_id=&#8221;748534&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/4&#8243;][vc_icon position=&#8221;left&#8221; space_reduced=&#8221;yes&#8221; title_aligned_icon=&#8221;yes&#8221; icon=&#8221;fa fa-check&#8221; 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title=&#8221;Being the bank of choice in the markets we serve.&#8221; link=&#8221;|||&#8221; uncode_shortcode_id=&#8221;121890&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; back_color=&#8221;color-prif&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; auto_height_device=&#8221;yes&#8221; uncode_shortcode_id=&#8221;122466&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;2&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;3\/12&#8243; uncode_shortcode_id=&#8221;179065&#8243;][vc_button size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fbrandfolder.com%2Famerantbank%2Fthe-amerant-brand|title:Downloads&#8221; uncode_shortcode_id=&#8221;191744&#8243; icon=&#8221;fa fa-long-arrow-left&#8221;]Downloads[\/vc_button][\/vc_column][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-out&#8221; 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