{"id":103486,"date":"2022-03-09T15:31:22","date_gmt":"2022-03-09T15:31:22","guid":{"rendered":"https:\/\/www.amerantbank.com\/brandcenter\/?page_id=103486"},"modified":"2025-04-22T15:59:16","modified_gmt":"2025-04-22T19:59:16","slug":"the-amerant-brand","status":"publish","type":"page","link":"https:\/\/www.amerantbank.com\/brandcenter\/the-amerant-brand\/","title":{"rendered":"The Amerant Brand"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;40&#8243; back_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;191345&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;200&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;305114&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;157156&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h6&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;252014&#8243; text_color_type=&#8221;uncode-palette&#8221;]Amerant Brand Center[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-586109&#8243; text_size=&#8221;bigtext&#8221; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;100&#8243; interval_animation=&#8221;100&#8243; uncode_shortcode_id=&#8221;156834&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-size: 100; font-586109\">The Brand<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;122652&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_image=&#8221;104555&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;294071&#8243; mobile_height=&#8221;320&#8243;][\/vc_column][vc_column column_width_percent=&#8221;60&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;144490&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-nhtu&#8221; uncode_shortcode_id=&#8221;788291&#8243; text_color_type=&#8221;uncode-palette&#8221;]Amerant\u2019s innovative visual identity is strong, yet approachable, thanks to friendly modern typography. Its organic traits represent the human side of the brand and the company\u2019s empathy toward its customers.<\/p>\n<p>With this brand the organization wants to be as close as possible to its customers, offering them products and services tailored to their needs while focusing on local markets.<\/p>\n<p>This fresh identity demonstrates adaptability, forward thinking and propels the brand to a higher level.<\/p>\n<p>The brand must never be altered, modified or recreated. Any attempt to modify or alter our logo is a direct violation of our brand policy.<\/p>\n<p>The brand\u2019s correct pronunciation is as follows: [am-er-ant].[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;198775&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#Brand-Identity&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;115577&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;179113&#8243; text_color_type=&#8221;uncode-palette&#8221;]Brand Identity[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;579346&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;104289&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;80&#8243; shadow=&#8221;yes&#8221; lbox_dir=&#8221;vertical&#8221; lbox_title=&#8221;yes&#8221; lbox_caption=&#8221;yes&#8221; uncode_shortcode_id=&#8221;161867&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; sub_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;147900&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243; subheading=&#8221;RGB 227 82 5<br \/>\nHEX E35205<br \/>\nCMYK 0 76 100 0<br \/>\nPMS 166 C&#8221;]<\/p>\n<h4 style=\"text-align: left;\">Orange<\/h4>\n<p>[\/vc_custom_heading][vc_single_image media=&#8221;104643&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; shadow=&#8221;yes&#8221; lbox_dir=&#8221;vertical&#8221; lbox_title=&#8221;yes&#8221; lbox_caption=&#8221;yes&#8221; uncode_shortcode_id=&#8221;403007&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; sub_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;167003&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243; subheading=&#8221;RGB 227 82 5<br \/>\nHEX E35205<br \/>\nCMYK 0 76 100 0<br \/>\nPMS 166 C<\/p>\n<p>RGB 102 102 102<br \/>\nHEX 666666<br \/>\nCMYK 0 0 0 70<br \/>\nPMS 424 C&#8221;]<\/p>\n<h4 style=\"text-align: left;\">Orange &amp; Dark Gray<\/h4>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;494590&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;120566&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;513297&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#Brand-Versions&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;181234&#8243; text_color_type=&#8221;uncode-palette&#8221;]Brand Versions[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;151384&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;646621&#8243;][vc_single_image media=&#8221;104651&#8243; media_width_percent=&#8221;100&#8243; shadow=&#8221;yes&#8221; uncode_shortcode_id=&#8221;718060&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; sub_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;174404&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243; subheading=&#8221;RGB 0 0 0<br \/>\nHEX 000000<br \/>\nCMYK 0 0 0 100&#8243;]<\/p>\n<h4 style=\"text-align: left;\">Black<\/h4>\n<p>[\/vc_custom_heading][vc_single_image media=&#8221;104641&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; border=&#8221;yes&#8221; shadow=&#8221;yes&#8221; uncode_shortcode_id=&#8221;787938&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; sub_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;804098&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243; subheading=&#8221;RGB 255 255 255<br \/>\nHEX FFFFFF<br \/>\nCMYK 0 0 0 0&#8243;]<\/p>\n<h4 style=\"text-align: left;\">White<\/h4>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;494590&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;,Default&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;758631&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#Minimum-Brand-Size&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;858100&#8243; text_color_type=&#8221;uncode-palette&#8221;]Brand Icon[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;104658&#8243; media_width_percent=&#8221;71&#8243; uncode_shortcode_id=&#8221;151282&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_transform=&#8221;uppercase&#8221; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; sub_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;629925&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243; subheading=&#8221;\u2022 Use as graphic element, when used, the creative must also include the primary logo.<\/p>\n<p>\u2022 Use as favicon.<\/p>\n<p>\u2022 Use for social media profile icons (Facebook, Instagram, X, LinkedIn)<\/p>\n<p>\u2022 The &#8220;A&#8220; icon should remain a standalone element and must not be used as part of another word or integrated into text-based elements.&#8221;]<\/p>\n<h4 style=\"text-align: left;\">Amerant &#8220;A&#8221;<\/h4>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;494590&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;,Default&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;758631&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#Minimum-Brand-Size&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;156249&#8243; text_color_type=&#8221;uncode-palette&#8221;]When to use Amerant vs Amerant Bank?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;104644&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;117390&#8243;][vc_column_text uncode_shortcode_id=&#8221;187933&#8243;]To be used as primary logo in all creative.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;104656&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;556157&#8243;][vc_column_text uncode_shortcode_id=&#8221;146388&#8243;]This usage is permitted as an exception in logo lockups that already feature the word &#8220;Bank&#8221;.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;494590&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;120566&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;758631&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#Minimum-Brand-Size&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;481981&#8243; text_color_type=&#8221;uncode-palette&#8221;]Minimum Brand Size[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;103621&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;185617&#8243;][vc_column_text uncode_shortcode_id=&#8221;203019&#8243;]In all communications and brand versions, legibility must be preserved. To ensure this, a minimum size has been established. The brand should not be reproduced in a smaller size than the specified one, as doing so compromises its readability.<\/p>\n<p>If the brand needs to be used in a smaller size, an approval must be requested according to the protocol established by Corporate Brand Management.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;494590&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;120566&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;211825&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#URL-Treatment&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;211592&#8243; text_color_type=&#8221;uncode-palette&#8221;]URL Treatment[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;129475&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;194709&#8243;][vc_single_image media=&#8221;104518&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;120108&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;104516&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;204612&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;206386&#8243;]The \u201camerantbank.com\u201d URL must always be set in the font Big City Grotesque Pro &#8211; Black weight.<\/p>\n<p>The URL should be in white when applied over the orange background. Orange and Dark Gray should be used when applied over a white background. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;494590&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;120566&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;456500&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#Donts&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;199856&#8243; text_color_type=&#8221;uncode-palette&#8221;]Don&#8217;ts[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;151384&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;103603&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;102715&#8243;][uncode_list icon=&#8221;fa fa-close&#8221; uncode_shortcode_id=&#8221;806975&#8243; icon_color_type=&#8221;uncode-solid&#8221; icon_color_solid=&#8221;#c60600&#8243;]<\/p>\n<ul>\n<li>Do not incorporate elements that invade the logo\u2019s protection area<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;103604&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;962849&#8243;][uncode_list icon=&#8221;fa fa-close&#8221; uncode_shortcode_id=&#8221;308292&#8243; icon_color_type=&#8221;uncode-solid&#8221; icon_color_solid=&#8221;#c60600&#8243;]<\/p>\n<ul>\n<li>Do not change the logo\u2019s proportion<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;151384&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;646621&#8243;][vc_single_image media=&#8221;103608&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;699531&#8243;][uncode_list icon=&#8221;fa fa-close&#8221; uncode_shortcode_id=&#8221;950855&#8243; icon_color_type=&#8221;uncode-solid&#8221; icon_color_solid=&#8221;#c60600&#8243;]<\/p>\n<ul>\n<li>Do not stretch the logo<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;103606&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;612451&#8243;][uncode_list icon=&#8221;fa fa-close&#8221; uncode_shortcode_id=&#8221;762221&#8243; icon_color_type=&#8221;uncode-solid&#8221; icon_color_solid=&#8221;#c60600&#8243;]<\/p>\n<ul>\n<li>Do not outline the logo<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;151384&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;646621&#8243;][vc_single_image media=&#8221;103607&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;138022&#8243;][uncode_list icon=&#8221;fa fa-close&#8221; uncode_shortcode_id=&#8221;206671&#8243; icon_color_type=&#8221;uncode-solid&#8221; icon_color_solid=&#8221;#c60600&#8243;]<\/p>\n<ul>\n<li>Do not recreate, distort, add, or change any elements of the logo<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;103611&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;108922&#8243;][uncode_list icon=&#8221;fa fa-close&#8221; uncode_shortcode_id=&#8221;989889&#8243; icon_color_type=&#8221;uncode-solid&#8221; icon_color_solid=&#8221;#c60600&#8243;]<\/p>\n<ul>\n<li>Do not alter the color of the typography<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;103612&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;846505&#8243;][uncode_list icon=&#8221;fa fa-close&#8221; uncode_shortcode_id=&#8221;589237&#8243; icon_color_type=&#8221;uncode-solid&#8221; icon_color_solid=&#8221;#c60600&#8243;]<\/p>\n<ul>\n<li>Do not add drop shadows or other effects to the logo<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;151384&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;103609&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;142522&#8243;][uncode_list icon=&#8221;fa fa-close&#8221; uncode_shortcode_id=&#8221;135129&#8243; icon_color_type=&#8221;uncode-solid&#8221; icon_color_solid=&#8221;#c60600&#8243;]<\/p>\n<ul>\n<li>Do not change the logo orientation<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;646621&#8243;][vc_single_image media=&#8221;103610&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;912075&#8243;][uncode_list icon=&#8221;fa fa-close&#8221; uncode_shortcode_id=&#8221;464454&#8243; icon_color_type=&#8221;uncode-solid&#8221; icon_color_solid=&#8221;#c60600&#8243;]<\/p>\n<ul>\n<li>Do not try to recreate the font<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;103613&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;164945&#8243;][uncode_list icon=&#8221;fa fa-close&#8221; uncode_shortcode_id=&#8221;140399&#8243; icon_color_type=&#8221;uncode-solid&#8221; icon_color_solid=&#8221;#c60600&#8243;]<\/p>\n<ul>\n<li>Do not use the logo on backgrounds that affect its visibility<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;494590&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;120566&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;303267&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#Color-Palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;190943&#8243; text_color_type=&#8221;uncode-palette&#8221;]Color Palette[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;579346&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;186384&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;170117&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h4><span style=\"color: #ffffff;\"><strong>Amerant Orange<\/strong><\/span><\/h4>\n<p><span style=\"color: #ffffff;\">Pantone\u00ae 166 C<\/span><br \/>\n<span style=\"color: #ffffff;\">RGB 227 82 5<\/span><br \/>\n<span style=\"color: #ffffff;\">HEX E35205<\/span><br \/>\n<span style=\"color: #ffffff;\">CMYK 0 76 100 0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;863167&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;682414&#8243;][vc_column_text uncode_shortcode_id=&#8221;133624&#8243;]This is the color that represents our brand. Orange for dynamism, movement, and technology.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;606478&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;111737&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-222515&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;185373&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;543610&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h4><span style=\"color: #ffffff;\"><strong>Yellow<\/strong><\/span><\/h4>\n<p><span style=\"color: #ffffff;\">Pantone\u00ae 2012 C<\/span><br \/>\n<span style=\"color: #ffffff;\">RGB 239 150 0<\/span><br \/>\n<span style=\"color: #ffffff;\">HEX EF9600<\/span><br \/>\n<span style=\"color: #ffffff;\">CMYK 0 45 100 0<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-182143&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;210719&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;430628&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h4><span style=\"color: #ffffff;\">Light Blue<\/span><\/h4>\n<p><span style=\"color: #ffffff;\">Pantone\u00ae 631 C<\/span><br \/>\n<span style=\"color: #ffffff;\">RGB 62 177 200<\/span><br \/>\n<span style=\"color: #ffffff;\">HEX 3EB1C8<\/span><br \/>\n<span style=\"color: #ffffff;\">CMYK 74 0 13 0<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-183815&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;145347&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;178172&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h4><span style=\"color: #ffffff;\">Blue<\/span><\/h4>\n<p><span style=\"color: #ffffff;\">Pantone\u00ae 541 C<\/span><br \/>\n<span style=\"color: #ffffff;\">RGB 0 60 113<\/span><br \/>\n<span style=\"color: #ffffff;\">HEX 003C71<\/span><br \/>\n<span style=\"color: #ffffff;\">CMYK 100 58 9 46<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-319974&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;119839&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;160891&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h4><span style=\"color: #ffffff;\">Pink<\/span><\/h4>\n<p><span style=\"color: #ffffff;\">Pantone\u00ae 710 C<\/span><br \/>\n<span style=\"color: #ffffff;\">RGB 224 62 82<\/span><br \/>\n<span style=\"color: #ffffff;\">HEX E03E52<\/span><br \/>\n<span style=\"color: #ffffff;\">CMYK 0 84 46 0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;863167&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;146385&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text text_color=&#8221;color-nhtu&#8221; uncode_shortcode_id=&#8221;173859&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h4><span style=\"color: #666666;\"><strong>Light Gray<\/strong><\/span><\/h4>\n<p><span style=\"color: #666666;\">Pantone\u00ae 663 C<\/span><br \/>\n<span style=\"color: #666666;\">RGB 237 237 237<\/span><br \/>\n<span style=\"color: #666666;\">HEX EDEDED<\/span><br \/>\n<span style=\"color: #666666;\">CMYK 0 0 0 10<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;192749&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;214605&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h4><span style=\"color: #ffffff;\">Dark Gray<\/span><\/h4>\n<p><span style=\"color: #ffffff;\">Pantone\u00ae 424 C<\/span><br \/>\n<span style=\"color: #ffffff;\">RGB 102 102 102<\/span><br \/>\n<span style=\"color: #ffffff;\">HEX 666666<\/span><br \/>\n<span style=\"color: #ffffff;\">CMYK 0 0 0 70<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;863167&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207647&#8243;][vc_column_text uncode_shortcode_id=&#8221;145254&#8243;]Our secondary colors must be used across our visual communications. These colors can help bring diversity and balance to the design. They can be used on a variety of graphic elements (icons, graphics, illustrations, etc.)[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;494590&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;120566&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;167582&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#Typography&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;131225&#8243; text_color_type=&#8221;uncode-palette&#8221;]Typography[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_tabs][vc_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; no_margin=&#8221;yes&#8221; title=&#8221;Primary&#8221; tab_id=&#8221;1490024538-1-541554731288350dba2-3d701650893615334&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;6&#8243; mobile_width=&#8221;5&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;103851&#8243; media_width_percent=&#8221;67&#8243; uncode_shortcode_id=&#8221;756702&#8243;][vc_column_text uncode_shortcode_id=&#8221;180706&#8243;]Big City Grotesque Pro is our primary headline typeface family and can be used in most cases, with the regular version being used for headers and titles. This font family has been selected because of its legibility and versatility.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;,Default&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;6&#8243; mobile_width=&#8221;5&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;103852&#8243; media_width_percent=&#8221;20&#8243; uncode_shortcode_id=&#8221;213907&#8243;][vc_column_text uncode_shortcode_id=&#8221;814629&#8243;]Marine is our secondary typeface should be used on subheads, captions, full quotes, infographics, and other small blocks of text that add information to the primary level of text. For copy-heavy documents, such as articles and reports, use Marine Regular for better legibility.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; no_margin=&#8221;yes&#8221; title=&#8221;Web alternatives&#8221; tab_id=&#8221;1650894678367-1-7&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;6&#8243; mobile_width=&#8221;5&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;103850&#8243; media_width_percent=&#8221;40&#8243; uncode_shortcode_id=&#8221;942145&#8243;][vc_column_text uncode_shortcode_id=&#8221;145329&#8243;]Trebutchet MS is the alternative for web safe usage instead of Big City Grotesque Pro.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;,Default&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;6&#8243; mobile_width=&#8221;5&#8243; width=&#8221;1\/1&#8243;][vc_single_image media_width_percent=&#8221;35&#8243; uncode_shortcode_id=&#8221;428236&#8243;][vc_column_text uncode_shortcode_id=&#8221;629371&#8243;]Lato is the alternative for web safe usage instead of Marine.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; no_margin=&#8221;yes&#8221; title=&#8221;Corporate use&#8221; tab_id=&#8221;1650894680377-2-4&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;6&#8243; mobile_width=&#8221;5&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;103849&#8243; media_width_percent=&#8221;27&#8243; uncode_shortcode_id=&#8221;758327&#8243;][vc_column_text uncode_shortcode_id=&#8221;511029&#8243;]Verdana is approved for corporate use (Slide presentations, corporate mailings, etc.). This typeface should be used since it is found in all computers by default.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tab][\/vc_tabs][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;494590&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;120566&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;859899&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#Photography&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;163892&#8243; text_color_type=&#8221;uncode-palette&#8221;]Personality And Communication Tone[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-nhtu&#8221; uncode_shortcode_id=&#8221;218486&#8243; text_color_type=&#8221;uncode-palette&#8221;]Amerant\u2019s communications should always reflect empathy and the close relationship it has or wants to develop with every customer. Our tone uses a personalized, thoughtful, straightforward and honest voice to inspire trust in its audience.<\/p>\n<p>The content should always reflect the main brand attributes: trustworthiness, high touch service and community orientation.[\/vc_column_text][vc_progress_bar values=&#8221;%5B%7B%22label%22%3A%22Friendly%22%2C%22value%22%3A%2265%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-nhtu%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%2C%7B%22label%22%3A%22Innovative%22%2C%22value%22%3A%2245%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-nhtu%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%2C%7B%22label%22%3A%22Joyful%22%2C%22value%22%3A%2235%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-nhtu%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%5D&#8221; title=&#8221;Personality&#8221; units=&#8221;%&#8221;][vc_progress_bar values=&#8221;%5B%7B%22label%22%3A%22Level%20of%20formality%22%2C%22value%22%3A%2260%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-nhtu%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%2C%7B%22label%22%3A%22Colloquial%20language%22%2C%22value%22%3A%2220%22%2C%22bar_color_type%22%3A%22uncode-palette%22%2C%22bar_color%22%3A%22color-nhtu%22%2C%22bar_color_solid%22%3A%22%23ff0000%22%2C%22back_color_type%22%3A%22uncode-palette%22%2C%22back_color_solid%22%3A%22%23ff0000%22%7D%5D&#8221; title=&#8221;Communication tone&#8221; units=&#8221;%&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;494590&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;120566&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;859899&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#Photography&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;208700&#8243; text_color_type=&#8221;uncode-palette&#8221;]You &#8211; \u201cT\u00fa\u201d Or \u201cUsted\u201d In Spanish[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_column_text text_lead=&#8221;yes&#8221; text_color=&#8221;color-nhtu&#8221; uncode_shortcode_id=&#8221;212689&#8243; text_color_type=&#8221;uncode-palette&#8221;]To be able to provide this level of personalization, we have to consider:<\/p>\n<ul>\n<li>To whom the communication is addressed<\/li>\n<li>The Business Unit, company or segment that sends it<\/li>\n<li>The type of communication (mass or direct).<\/li>\n<\/ul>\n<p>Depending on these variables, the treatment will be \u201cT\u00fa\u201d or \u201cUsted\u201d.[\/vc_column_text][vc_single_image media=&#8221;103461&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;415878&#8243;][vc_column_text text_lead=&#8221;small&#8221; text_color=&#8221;color-wayh&#8221; uncode_shortcode_id=&#8221;149732&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<ul>\n<li>For Institutional communications addressed to audiences such as: shareholders, government or related, the \u201cUsted\u201d is maintained.<\/li>\n<li>When several segments (included sophisticated ones such as Private Banking) are addressed in the same communication, the \u201cUsted\u201d prevails<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;494590&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;120566&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;859899&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#Photography&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;133249&#8243; text_color_type=&#8221;uncode-palette&#8221;]Photography[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;945157&#8243;]Images are a key tool to communicate the brand value proposition. We select each image in accordance with the brand attributes to enhance communication.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][uncode_list icon=&#8221;fa fa-check&#8221; uncode_shortcode_id=&#8221;331446&#8243;]<strong>People<\/strong><\/p>\n<ul>\n<li>Grandparents<\/li>\n<li>Businesspeople<\/li>\n<li>Birthday<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][uncode_list icon=&#8221;fa fa-check&#8221; uncode_shortcode_id=&#8221;459164&#8243;]<strong>Background:<\/strong><\/p>\n<ul>\n<li>House<\/li>\n<li>Coffee shop<\/li>\n<li>Downtown<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][vc_gallery el_id=&#8221;Photos 2&#8243; medias=&#8221;104565,104566,104568,104569,104570,104571,104572,104573&#8243; gutter_size=&#8221;3&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;2&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;210960&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;494590&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;120566&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;119156&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#Amplifier&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;192384&#8243; text_color_type=&#8221;uncode-palette&#8221;]Amerant Amplifier[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_custom_heading text_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;208828&#8243; el_id=&#8221;Brand Statement&#8221;]Amplifier Layout &#8211; Marketing[\/vc_custom_heading][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;MKT_01&#8243; type=&#8221;carousel&#8221; medias=&#8221;104592,104593,104594&#8243; carousel_lg=&#8221;3&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;617886&#8243; title=&#8221;Layout&#8221;][vc_column_text uncode_shortcode_id=&#8221;146726&#8243;]Our marketing graphic system uses the letter \u201cA\u201d of our brand as a shape or window that frames moments.<\/p>\n<p>You can use the orange and secondary colors (blue, light blue, yellow, pink and gray) for backgrounds. The \u201cA Shape Window\u201d should appear in every application and the images must have orange accents to preserve the brand\u2019s presence. When you have communications with various frames, it is not necessary to use orange accents in every image.[\/vc_column_text][uncode_list icon=&#8221;fa fa-check&#8221; uncode_shortcode_id=&#8221;693646&#8243;]<\/p>\n<ul>\n<li>When using the \u201cA Shape Window\u201d, the head must protrude from the \u201cA Shape\u201d to create depth.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;144613&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_custom_heading text_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;820266&#8243; el_id=&#8221;Brand Statement&#8221;]Background Highlight &#8211; Marketing[\/vc_custom_heading][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;AMTB_02&#8243; type=&#8221;carousel&#8221; medias=&#8221;104591,104598,104590&#8243; carousel_lg=&#8221;3&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;110533&#8243; title=&#8221;Highlight&#8221;][vc_column_text uncode_shortcode_id=&#8221;207280&#8243;]In this application of the graphic system, the \u201cA Shape Window\u201d serves as an element to highlight the aspirations, projects and dreams that people want to achieve with Amerant.<\/p>\n<p>We create a composition using the \u201cA Shape Window\u201d and the models in the picture.[\/vc_column_text][uncode_list icon=&#8221;fa fa-check&#8221; uncode_shortcode_id=&#8221;323467&#8243;]<\/p>\n<ul>\n<li>The background of the photograph should have a transparent mask with an overlay of one of the colors from our palette.<\/li>\n<li>The transparency of the color layer must be set from 80% to 90%.<\/li>\n<li>The transparency must let you see the details of the background without losing its color, and shouldn\u2019t deter focus from the main model.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;144613&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_custom_heading text_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;168561&#8243; el_id=&#8221;Brand Statement&#8221;]Amplifier Shape &#8211; Alternative[\/vc_custom_heading][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;AMTB_03&#8243; type=&#8221;carousel&#8221; medias=&#8221;104597,104596,104595&#8243; carousel_lg=&#8221;3&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;300931&#8243; title=&#8221;Promotional&#8221;][vc_column_text uncode_shortcode_id=&#8221;162708&#8243;]The solid color \u201cA Shape\u201d is used in this case as a graphic element in the composition containing the copy. This alternative may be used in place of the \u201cA Shape Window\u201d<\/p>\n<p>The solid color \u201cA Shape\u201d can only be used geared towards the following inclinations: 45\u00ba, 90\u00ba, -45\u00ba and -90\u00ba.<\/p>\n<p>This shape or container is always placed at the top or bottom of the composition, behind the people of the photograph, separating them from the background and highlighting them.<\/p>\n<p>This alternative must be applied exclusively as a background element and using the colors included in our color palette. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;144613&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_custom_heading text_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;906900&#8243; el_id=&#8221;Brand Statement&#8221;]A Letter &#8211; Corporate[\/vc_custom_heading][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-54587&#8243; type=&#8221;carousel&#8221; medias=&#8221;104058,104059&#8243; carousel_lg=&#8221;2&#8243; carousel_md=&#8221;2&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;767989&#8243; title=&#8221;Corporate&#8221;][vc_column_text uncode_shortcode_id=&#8221;274948&#8243;]Our corporate graphic system uses the letter \u201cA\u201d of our brand. It represents the principles of our identity and evokes the brand\u2019s innovative spirit.[\/vc_column_text][uncode_list icon=&#8221;fa fa-check&#8221; uncode_shortcode_id=&#8221;172635&#8243;]<\/p>\n<ul>\n<li>Use the Dark Orange color on the \u201cA Shape\u201d when the background is orange. See color values below.<\/li>\n<\/ul>\n<p>[\/uncode_list][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_transform=&#8221;uppercase&#8221; sub_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;969975&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243; subheading=&#8221;RGB 209 84 32<br \/>\nHEX D15420<br \/>\nCMYK 0 77 97 15&#8243;]<strong>Dark orange Pantone\u00ae 7580<\/strong>[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-check&#8221; uncode_shortcode_id=&#8221;169422&#8243;]<\/p>\n<ul>\n<li>If you need to print in black and white: apply black 70% for the \u201cA Shape\u201d color and black 10% or white for the background color.<\/li>\n<li>The \u201cA Shape\u201d should appear in every application.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;494590&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;120566&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;505532&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;#Iconography&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;452362&#8243;][vc_custom_heading text_color=&#8221;color-prif&#8221; text_font=&#8221;font-586109&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;143673&#8243; text_color_type=&#8221;uncode-palette&#8221;]Iconography[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;150200&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;429103&#8243;]The Amerant icon system is simple and modern. The icons are reduced to their minimal form expressing essential features for immediate recognition.<\/p>\n<p>If it is necessary to create new icons, it must be done following these guidelines:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][uncode_list icon=&#8221;fa fa-check&#8221; uncode_shortcode_id=&#8221;536475&#8243;]<\/p>\n<ul>\n<li>Use thin but consistent strokes for the icons.<\/li>\n<li>The main icons can also be used inside a plain colored circle, following the brand\u00b4s main color palette<\/li>\n<\/ul>\n<p>[\/uncode_list][vc_gallery el_id=&#8221;Icons3&#8243; type=&#8221;carousel&#8221; medias=&#8221;104144,104145&#8243; carousel_lg=&#8221;2&#8243; carousel_md=&#8221;2&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;145453&#8243; title=&#8221;Icons3&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][uncode_list icon=&#8221;fa fa-close&#8221; uncode_shortcode_id=&#8221;114323&#8243;]<\/p>\n<ul>\n<li>Do not change the thickness of the stroke in the icon.<\/li>\n<li>Do not apply colors that are not included in the brand color palette.<\/li>\n<\/ul>\n<p>[\/uncode_list][vc_gallery el_id=&#8221;Icons&#8221; type=&#8221;carousel&#8221; medias=&#8221;104077,104078&#8243; carousel_lg=&#8221;2&#8243; carousel_md=&#8221;2&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;379894&#8243; title=&#8221;Icons&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; 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